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Cannes Lion Grand Prix for Health

Project Info

This century-old hospital in the Bronx needed branding that reflected its place as a modern care provider.

In collaboration with NYC based advertising agency John X Hannes we undertook a complete brand system overhaul with a message focused on approachable human stories. The extensive brand system was rolled out over 15 locations and 12 departments.


The full-service rebrand was accompanied by the Corazon: Give Your Heart campaign, directed by John X Hannes which was awarded the Cannes Lions Grand Prix for health.

"The rebrand had to be coordinated over 15 locations and 12 departments. It was critical that the overaching system was flexible enough for each use case."

Luke Flynn, Creative Director