PrizeStrategy, Branding, Copywriting, Visual Identity, Art Direction, Packaging, Website Design
A Studio Paradise experiment born in Chinatown NYC, Prize was an early leader in bringing enamel pins back to the mainstream. We quickly transitioned that success into a thriving premium accessory line including watches, throw rugs and headwear.
The tightrope walk for Prize was balancing irreverence and character with sophistication and quality. Creating high-quality heirloom products that can be passed from one generation to the next.
We coined the term "Garment Spice" and built a brand strategy around the simple idea of fitting big personality into small details.
We collaborated with now iconic artists to create a limited line of pins, watches and throw rugs.