UnyokedStrategy, Branding, Visual Identity, Website Design, Packaging, Publication
An all-natural remedy to modern life, Unyoked offer an escape from the grind via off-the-grid escapes in the wilderness. They have been recognized as one of Australia’s fastest growing businesses and have recently expanded into the UK and NZ with more regions to come.
After a period of significant growth a string of copycats emerged. The Unyoked founders challenged us to find a brand position that would highlight their differences, grow with their ambitious plans, and leave their competitors appearing one-dimensional.
In close collaboration with the executive team we created a utilitarian yet charming brand system. It’s simplicity makes it easy to use but it’s character and depth makes it memorable, unique and impossible to replicate in their space.