Akin Atelier is one of Australia’s most treasured interior architecture consultancies. Their work for Australian fashion and hospitality icons has attracted global recognition. This new audience and client base along with the addition of ‘Atelier’ to their name prompted a rebrand and website redesign that reflects both the quality of their work and the uniqueness of their traditionally tactile design process.

As a studio that prides themselves on meeting client briefs, Akin Atelier’s work has a variety of aesthetics. How can we create a visual identity and website that allows the character of each of these aesthetics to shine, while also feeling polished enough to speak to the quality of their work as a whole? Can we allude to the uniqueness of their approach without spelling out their process word for word?

We created a refined modular identity system based around the alliteration of the two As of Akin Atelier as well as a website system that further pushes the uniqueness of each project by assigning each one a single ‘artifact’ and poetic description.